Customer Portfolio Management

Call Centre London performs customer portfolio management through a multichannel system that revolves around our specialized CRM.

We help our clients to categorize the value of their customers and segment them into portfolios. We employ qualified personnel who are able to categorize customer data accordingly and either enable you to take a decision, or they can make a decision on your behalf about where a customer sits within your organization's customer portfolio management matrix.

For example, working with a leading banking organization we categorize customers based on the relationship between their credit score and how much credit they are looking to borrow from that institution. We can organize this data into a customer portfolio management matrix and help the bank to establish the value of each customer and in what ways these customer values can be increased through relationship development.

Customer portfolio management for improved customer relationship management helps you to get even more from our complete CRM offering by taking advantages of more of the modules included in our service offering.

We target your different categories of customer in individual ways and comprehensive data capture gives you more information about your customer base than you had before. Detailed analysis is provided to you through the reporting capabilities of our CRM which gives you a 360-degree view of your customer and their touch points with your business.

Grow high value relationships with your customers and target them in the most cost-effective way by better understanding their existing and potential value to your business. Analyse the networks in which they sit and if it is a company then the business development they have undergone in the previous years along with the credit score they have and understand how you can best approach your relationship to this business or person.

We are providing a comprehensive service. At Call Centre London we know that customer portfolio management is a fundamental part in the development of your company, and we want to grow with you.